Augmented reality (AR) is a digital technology that overlays text, images, video, 2D/3D graphics and animations over physical objects or printed content.
AR helps making process simple in real estate. Visual augmentation throught AR makes learning fun and whole branding message is encapsulated into a simple logo in marketing which results in huge savings in brand building and marketing costs.
Market share of AR was USD650.2 mn in 2015 and is poised to reach USD56.8bn by 2020. AR use cases are widening into e-commerce, marketing, tourism, e-learning apart from defense and medical sectors.