Augmented reality as a technology has boomed into colossal proportions and evolved into a multi-billion dollar industry from being a niche segment that was popular among geeks. In Recent times, a lot of big names have entered the fray with Google and Apple leading the charge. The applications are myriad and Augmented Reality is expected to revolutionize a medley of sectors like Education, Healthcare, Manufacturing and so on. Let us look at the humble beginnings of the hot technology that is creating a ripple in the tech space.
How it all started
It all started in 1901 when Frank Baum visualized the idea of Augmented Reality glasses in his short story “The Master Key”. While the idea was floated around this time, it wasn’t until 1968 when Ivan Sutherland invented the head mounted display and portrayed it into the virtual world. From 1975 to 1989, there was work done by people like Myron Krueger, Steve Mann and others in creating HMDs and other visual content in sectors like weather and IT industry.
How Augmented Reality became mainstream
Though a series of increasingly significant advances took place as the years went by, it wasn’t until 1992 when Augmented Reality finally made its impact when Louis Rosenberg developed one of the first applications of Augmented Reality for NASA. The applications was soon comprehended and many people jumped onboard to make maps, defense programs and other areas in which Augmented Reality can create a memorable experience. The first Augmented reality head-mounted display system was initially let down from a ceiling and the user was fed Computer Graphics.
In the 2000’s, the general public was bombarded with the presence of Augmented Reality in Football Stadiums, High-end Smartphone Games and in Print media. As the print media is getting digitized, International news publications like Esquire began to introduce AR to create engagement in 2009. Even National media houses like Bennett & Coleman(Parent of TOI) brought out Alive, a One-scan AR app that was a huge hit when it was launched in 2012 and has since been incorporated into its daily news for creating engaging content.
Humans have always been visual beings and Augmented Reality as a medium for advertising has grown by leaps. The first Augmented Reality ad was in 2008 when BMW used it to create brand awareness for its latest model. Augmented Reality is found to be a wonderful medium to personalize and that indeed has lured the tourism industry to make the travellers feel home. Monuments and historical events can be experienced by just scanning the Smartphone at the marker. In a rich and diverse country like India, Augmented Reality can not only portray our nation in a bright light but also show to the world that we can blend history and future to create a present that portrays our uniqueness.
Augmented Reality is more that just an engaging medium and we believe it is a new way to communicate.
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